![]() However, there is an AppExchange App from Salesforce Labs that can add some code to automate opt-outs Salesforce does not have a method to manage “opt-outs” (so it can comply with the CAN-SPAM Act ).For example, Salesforce cannot tell you if someone clicked on a link inside the email. Though Salesforce allows you to see email open rates with reports, it cannot tell you what happened after the email was opened.Besides the aforementioned governor limits, here are some other “gotchas” or things to know about the native mass email function in Salesforce: If that happens, any Salesforce customer on that server won’t be able to send emails communications to recipients at that ISP.Ī lot of our Dallas clients have asked us when they should consider using an ESP to manage their email blasts versus using the native Salesforce mass email function. ![]() Salesforce doesn’t want a rogue customer sending out tens of thousands of inappropriate emails that result in ISPs (Internet Service Providers) getting a lot of their end-users flagging emails sent from Salesforce as SPAM, which can get a Salesforce server blacklisted by that ISP. Why would Salesforce put these constraints in place? It’s all about ensuring email deliverability from their servers to your customers. Quickly you start to understand why many companies use a third party email service provider (ESP) to send their mass emails in order to get around these governor limits. So, if you have 4,000 emails that you need to send and you’re running Professional Edition, you’ll have to break up your email list into 16 blasts of 250 emails each and schedule them to be sent out in 4 blasts of 250 emails a day for 4 days. The native mass email function is only available in Professional, Enterprise, Unlimited, and Developer Editions. For those lucky folks on Unlimited Edition, you can send 1,000 emails in a single blast. If you are running the Professional Edition of Salesforce, that’s 250 emails in a single blast, or if you are running Enterprise Edition, 500. Furthermore, there are governor limits on how many emails you can send out in a single “blast” based on your edition of Salesforce. ( Using the API or Apex, you can send single emails to a maximum of 5,000 emails per day ). The “Day” is defined by Salesforce as a 24 hour period based on Greenwich Mean Time (GMT) – not your local time. Salesforce limits you to 1,000 emails in a mass email blast per day. In this post, we’re going to talk about the capabilities of the native mass email function in Salesforce and how to send a mass email.ĭepending on how many emails you need to send, the native mass email function may not be the solution for you. To recap, we’ve blogged about how to make an email letterhead that includes your branding , how to create HTML email templates with merge fields that leverages a letterhead, how to code up a full HTML email in Salesforce (that does not use a letterhead), as well as how to know if your HTML email was opened and delivered . We’ve covered a lot of ground up to this point about the native email functions in.
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